Creating coupons with WooCommerce is straightforward, and coupons are effective tools to market your store and products, convert visitors into customers, and retain loyal shoppers. But how exactly do you use them to drive revenue and customer loyalty? Here are some tried and tested customer retention tactics with coupons. Start by collecting email addresses Do you […]

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Coupons are a great way to attract new customers and get loyal ones to come back for more. WooCommerce includes simple yet powerful coupon functionality that fits most stores’ needs right out-of-the-box — which means you can start offering coupons with WooCommerce in just a few clicks. How to set up a new coupon in WooCommerce First […]

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All businesses start with a specific goal in mind. For most, it’s profit. Even at not-for-profit organizations – or when the main driver of a business is a personal goal, like being able to work in a more flexible way or spending more time with family – income is almost always required for sustainability. Entrepreneurship […]

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They say necessity is the mother of invention. For Dutch entrepreneur Marien Klootwijk, this rings true: In 2012 he needed to replace an expensive pair of sunglasses, was disappointed with the selection within his price range available in The Netherlands, and was inspired to launch Mariener Eyewear. From clear vision to competitive company Even in the beginning, […]

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Many WooCommerce merchants know about chargebacks and how to prevent them — but in case you don’t, here’s a quick overview of the key details regarding chargebacks and some preventative steps you can take today. Why do chargebacks exist? A “chargeback” is when a customer recalls a payment. While they can be extremely costly for […]

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